Missed-Call Text-Back
Automatically text callers the moment you miss their call, so they don't hang up and call your competitor next.
A missed call is one of the most expensive silent failures in a service business — the caller usually just tries the next name on their list. MsgHealth forwards incoming calls to your real phone, and the instant one goes unanswered, sends the caller a text automatically.
The default message points them straight to your booking link, but the template is fully editable. And because the text-back goes through the same send pipeline as every other MsgHealth message, it counts against your plan limits, respects opt-outs, and never fires during quiet hours (the call still forwards — only the text is held).
Every missed-call text-back lands in your unified SMS inbox, so if the caller replies, you see it right alongside every other conversation.
What you get
- Automatic SMS the moment a call goes unanswered or busy
- Editable message template with a live preview
- Quiet-hours aware — the call still forwards at any hour, but texts hold until 9am
- Skips texting a client you've already got an active conversation with in the last hour, so you don't double-text
- Every text-back logs into your SMS inbox like any other conversation
An estimated 60%+ of missed service-business calls never call back — a text-back is a second chance most tools skip.
How it works
Point your Twilio voice webhook at MsgHealth
A one-time setup step, documented directly in the settings panel.
Set your forwarding number
Calls ring through to your real phone first, same as normal.
Customize the text-back template
Edit the default message and preview exactly what a caller will receive.
Turn it on
From then on, every missed call gets an automatic, compliant text-back.
Frequently asked questions
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